This cookie notice tells you how Honda Motor Europe Limited (“Honda” or “we”) uses cookies based on your use of Honda’s websites and applications (“Honda online content”).
What are cookies?
Cookies are small data files that a website or application stores on your hard drive or smartphone.
For instance, cookies can:
— remember that you have visited a website
— remember your settings
— collect usage information
For the purposes of this cookies notice, the term “cookies” also includes other technologies that serve a function similar to cookies and allow us to monitor and improve our websites and applications. For example, we use “web beacons” on our websites and applications. Web beacons are electronic images that are used to set cookies, record visits, understand site usage and determine whether an e-mail has been opened and responded to.
What does Honda use cookies for?
Cookies allow us to:
— provide content of interest to you (for example, we identify whether you have visited the site before and can tailor your experience to your preferences, including your favourite Honda dealer);
— monitor and improve the functionality and use of the website or application and your experience (for example, we collect session and event data to see what areas and features are popular);
— display advertising that you may find useful from both Honda and our advertising partners in accordance with applicable law.
Categories of cookies used by Honda
The cookies used in Honda’s online content can be divided into the following categories:
— Cookies that are strictly necessary: these are the cookies that are essential for the operation of Honda’s online content. They allow users to move around Honda’s online content and use its features. For example, if you complete a multi-page electronic form, these cookies let us know which page to display next.
— Functionality Cookies: allow Honda online content to remember your decisions and preferences (such as your favourite Honda dealer), detect whether you have already been offered a service (such as surveys) or store more complex decisions (such as the specific product or service you are interested in).
— Analysis/Performance Cookies: these collect information about how visitors use and browse Honda’s online content. For example, the pages accessed most frequently and, in the case of applications, the average connection time of the application, as well as the success and failure rates of the connection. These cookies identify how users interact with Honda’s online content, what errors occur, which pages are not commonly used, which pages take a long time to load, and which pages are visited most often and in what order.
— Advertising or targeting cookies: they serve to display ads that are relevant to a particular computer or device (not to a particular person), which are tailored to the interests related to the activity of the web page linked to that computer or device. For example, if a cookie from a third-party website recognises that a user has purchased a product from a specific device, that cookie can “talk” to the website’s advertising cookies to ensure that the user accesses ads on similar products displayed on the website via that same device.
These cookies can also be used to limit the number of times a visitor sees an ad and to measure the effectiveness of an advertising campaign. In addition, they remember if a website has been visited from a device and share that information with marketing companies.
The advertising cookies on our website are managed by third parties with our permission. Advertising cookies are used to view the advertisement from which the user has accessed our website and, in this way, to find out whether it is worth investing in that advertisement.
— Social media cookies: these cookies are used when you share information using the share or “like” button on our website, and when you link to your account or access our content from a social network. The social media system records these activities. This information may be linked to advertising or targeting activities.
Cookies used by Honda
Below is a summary of the first and third-party cookies we use in our Honda online content.
| Name/type of cookie | Expiration period | Purpose | Cookie category as defined in the UK International Chamber of Commerce’s Cookie Guide |
| Identification Cookies | Session | They allow us to remember who you are on each page you visit within Honda’s online content and, as appropriate, what information you entered on the previous page | Functionality |
| Language Cookies | Permanent | They allow us to set and remember your language preference when you visit Honda’s online content | Functionality |
| Encryption Cookies | Session | They allow us to encrypt any application that has been downloaded to a USB drive (or similar memory device) to be transferred to your Honda vehicle | Functionality |
| Acceptance of Cookies | Permanent | It lets us know if you have accepted the use of cookies in Honda’s online content | Functionality |
| Terms and Conditions Cookies | Permanent | They let us know if you have been informed about the new version of Honda’s online content terms and conditions | Functionality |
| Cookies on privacy policy | Permanent | They let us know if you have been informed about the new version of Honda’s online content privacy notice | Functionality |
| Google Analytics | Session | It allows us to know when you have used Honda’s online content, if the connection is correct and its duration. | Performance |
Hotjar
We use Hotjar to better understand the needs of our users and to optimise the service and experience we offer. Hotjar is a technology service that helps us to better understand the experience of our users (for example, how much time they spend on which pages, which links they click on, what they do and what they like, etc.), which enables us to offer and maintain our service based on user feedback. Hotjar uses cookies and other technologies to collect information about the behaviour of our users and their devices: the IP address of the device (which is collected and stored anonymously), the screen size of the device, the type of device (unique device identifiers), browser information, geographic location (country only) and the language used to view our website. Hotjar stores this information in a user profile under a pseudonym. Neither Hotjar nor Honda will use this information to identify users or to match data to a specific user. For further details, please refer to Hotjar’s privacy policy by clicking on this link.
Your consent to our use of cookies
In accordance with applicable law, we may ask for your consent to the use of cookies indicated in this cookie notice when you access Honda’s online content. Therefore, when you first visit Honda’s online content, a box or banner will appear informing you about the use of cookies on the site or application. In addition, it will explain that by continuing to use Honda’s online content, you consent to the setting of cookies used in Honda’s online content as outlined above. The box or banner will also alert you that you may object to the use of cookies and refer you to your application and browser settings.
Your options and rights
You can usually choose the settings in your browser or application to notify you when a cookie is sent or to delete or reject cookies. Since each browser is different, please consult the help menu of your browser to learn how best to modify your cookies settings. Deleting or rejecting cookies may affect the functions or services of our website. For more information on cookies, please visit: http://www.allaboutcookies.org/manage-cookies/.
To refuse Google Analytics tracking on the website, visit http://tools.google.com/dlpage/gaoptout.
To reject cookies related to personalised advertising, you can visit www.youronlinechoices.eu.
However, this will not prevent you from receiving ads, it simply means that such advertising will not be personalised. Please note that we use more advertising networks than those included in this website.
If you accept cookies from our website and later wish to delete the cookies we have set on your device, please refer to your browser’s help menu for instructions on how to do so.
Changes to the Cookies Notice
From time to time, we may make changes to the notice by updating this page to reflect changes in the law or our privacy practices. We will update the date at the top of the notice.
We will report any changes when required by applicable law. However, we recommend that you check to see if there have been any changes to our policy when you revisit the website.
More information
For more information about the Honda entity responsible for this website, your rights under the data protection law, and who to contact for any questions, please visit Privacy notice.